an independent party,” the statement continued. DONT BUY DEVACURL. Loving this product lineup from @myhairstylistannie What does your #fave #DevaCurl product lineup look like #curlfriends? German consumer goods company Henkel announced last November that it was purchasing DevaCurl from the previous owner, the asset management firm Ares. DevaCurl Faces Class Action Lawsuit Alleging Hair Loss NPR's Leila Fadel speaks with hair stylist Stephanie Mero about the controversy surrounding DevaCurl products. , A post shared by DevaCurl (@devacurl) on Nov 13, 2019 at 5:58pm PST. The spokesperson for DevaCurl told BuzzFeed News that there "has been no lawsuit filed against DevaCurl concerning our products or their safety." Women of all races use the line, including Black women with natural hair. The lawsuit was filed by a former DevaCurl user and now many former users are joining the lawsuit in … DevaCurl is a New York-based company founded by Lorraine Massey and Denis DaSilva in 1994. I didn’t feel confident anymore. no one understood what I was trying to tell them until I posted these on IG. Ashley Smith is one of the women whose hair suffered after using DevaCurl products.

I do have pretty dense thick hair and it is hard to notice when damage is done unless it is a sizable amount. Smith noticed something was wrong last month when she noticed a patch of missing hair “a little smaller than the size of a quarter.”, “I panicked in the moment and eventually assumed I was deficient in vitamins due to my vegan diet,” she told Atlanta Black Star via email. A group of curly-haired consumers filed a class-action lawsuit against the maker of a popular haircare brand — claiming use of the products leads to scalp irritation and hair loss. damages. In this case, it is obvious my hair is damaged.”. It began as a product line in the Devachan salons and morphed into a legitimate movement.

The influencer claimed she experienced frizzy hair, dandruff and a burning sensation on her scalp. satisfaction of our Deva Community, we are conducting additional testing with said in the video. "We are committed to providing our customers with all the information they need to continue to use DevaCurl with confidence," they said.

sorry. friends’ hair. We publish narratives intentionally and specifically to enlighten and transform the world. There is a common denominator here and it’s the DevaCurl products.”, In an emailed statement, Laurice Rawls, DevaCurl’s senior PR and influencer coordinator, told Atlanta Black Star the company’s merchandise is “subject to rigorous and thorough testing to ensure our products meet strict internal quality assurance standards and regulatory requirements before they reach the market.”, “As part of our ongoing commitment to product safety and the the last two are frome before (last was literally a year ago) pic.twitter.com/cVwBTYvJB5. She used the products on and off until she got the coveted DevaCut. Do not give these products to them. “Mine is minor compared to some,” she continued. In the video, Malik vehemently denounced the brand and begged her followers to avoid it. “However, I with confidence.”. it got so thin and dry even when it was fully saturated in water. https://twitter.com/jadoreunjada/status/1229133910145032192?s=20, Two White Men Say They Chased a Black Man Driving a BMW for 10 Miles Before Beating Him to a ‘Bloody Pulp’ and Robbing Him Because Of His Race, ‘Worst Use of Force’: Judge Releases Footage of Officer Throwing Handcuffed Black Woman Against the Ground Face-First As Cop Stands Trial, ‘Something Just Doesn’t Add Up’: Family of Black Father Found Hanging from Basketball Rim In California Demands Answers. Contribute to Atlanta Black Star today and help us share our narratives. “Shortly after, (about a month) I noticed that my hair had broken off pretty badly in certain places. Dixon, Alanna Hall and Cristina Napolotano. Sign up to receive The Atlanta Black Star Newsletter in your inbox. Other influencers began sharing their hair woes, and eventually stories about hair loss, texture changes and other difficulties flooded the internet. Atlanta Black Star is a narrative company. DevaCurl N… don’t believe this many people are coincidentally going through the same thing. here are pictures of when I realized that devacurl was killing my hair. Do not donate them to a

women’s shelter. “I do not recommend them, not on your hair, not on your The suit features three plaintiffs, Ginger I’m not sure exactly when the damage occurred. After her new ’do, she almost exclusively used DevaCurl products. our customers with all the information they need to continue to use DevaCurl “If you’ve bought DevaCurl products because of me, I am

The company has a line of products dedicated to curly hair types including non-shampoo hair cleansers, conditioner and hair treatments. pic.twitter.com/cqO73JwD9Y, The left is last month, the right is now (after weeks of restorative treatments) and my hair still isn’t 100%. She began using the brand in spring 2019 at the behest of a friend.

A popular hair company is experiencing severe backlash as several women claim its products made their hair fall out.

It began as a product line in the Devachan salons and morphed into a legitimate movement. A popular hair-care product has the opposite effect -- instead causing users' locks to fall out, according to a new lawsuit brought against DevaCurl by dozens of unhappy customers. And if you are currently using these products, stop immediately,” Malik I do not recommend these products on anyone’s hair.”. She didn’t suspect DevaCurl until she saw social media posts from disgruntled customers. She isn’t happy about her hair, but she considers herself lucky compared to other stories she’s seen. Link in bio for more pics/videos. pic.twitter.com/SLwUSGkzYq, first two are my hair on devacurl: flat, lifeless. my bangs were so short. DevaCurl is a New York-based company founded by Lorraine Massey and Denis DaSilva in 1994. reported by The New York Post. The company is currently facing a class action lawsuit, as The drama started when popular YouTuber Ayesha Malik published a video to announce she had stopped using DevaCurl products. They said DevaCurl is committed to hearing its customers' concerns. They are seeking unspecified monetary They FRIED my shit. Smith stopped using the products. “We are committed to providing Then there’s the class-action lawsuit filed against DevaCurl.



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