First, this is another example of how much Marc values the “soft” side of leadership. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. Behind the Cloud - Page 1 In his book he shares the story of how his small business idea became a world-class company that generates revenue of over $1 billion a year. By investing less than one hour perweekinthesesummaries,subscribersgaina workingknowledgeof the top businesstitles. Each summary is about 8 pages long and contains the stripped-down essential ideas from the entire book in a time-saving format. Either be #1 of a small (but important and growing) niche. Get all the latest & greatest posts delivered straight to your inbox. You read a lot. The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry". When the cloud covers the rising sun, it causes its beams to be spread out over the sky. Some of the advice he gives is highly contextualized and specific to his situation, and as a people studying these lessons —  we must hold these caveats in mind.

It is rare to find a company that has the discipline to follow such a rule.

Marc says that you should always position yourself as the standard-bearer of some trend that is sweeping the industry. Check out Salesforce’s rating on Glassdoor: Of all the lessons Marc shares in the book, this one was the most counter-intuitive. This allows you to have a common language for setting targets, resolving misalignment and analyzing performance.

There’s a huge meaty section about V2MOM, Marc’s management framework. There are no discussion topics on this book yet.

There were some interesting operational and growth lessons, but for me, the real gems are when you get to see how Marc Benioff thinks. The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry". The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. Behind the Cloud - Page 1 by Longman Publishing Group. To learn more, read “Behind the Cloud” and discover just how far your business idea can take you! 'Behind the Cloud' by Ifeoma Okoye The book is about a man, Mr. Dozie Apia and his wife Mrs. Ije Apia whom have lived in happy matrimony for 5years without a child. You listen to podcasts. Not Regus, not the client’s office, not even the hotel restaurant. Most management advice I come across has some flavor of: “identify and cultivate your top people; reward performance, not seniority; do not tolerate mediocrity; A-players only.”. It’s potentially dangerous if you follow advice blindly without considering the difference between Salesforce’s early history and yours. Instead of a system that operated something like “Press 1 for English, 2 for French”, Marc’s team made sure to minimize any friction regarding which language the customer preferred. Behind The Cloud is Marc Benioff’s account of how Salesforce grew to the behemoth it is today. For many executives, HR is a nuisance that gets in the way of “real work.”. Welcome back. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. Early in the book, Marc recounts how his experience working at Apple influenced how he thought about business. I didn’t know much about him before I read the book, but after a … Continue reading Behind The Cloud: Book Summary → Simple and well-written, this story of the plight of a childless woman in Nigeria is as relevant now as it was in 1982 when it was written. The hotel SUITE. Every company can benefit from awesome market positioning, delighting customers, and building a strong company culture — and Marc provides an incredible example to emulate. January 1st 1982 One day an unexpected visitor named Virginia arrives and claims to be pregnant for Dozie. So even when Salesforce was small, Marc knew that he could punch above his weight by making sure all the public-facing comms in his company were perfectly aligned and held to a high standard. Refresh and try again. There were some interesting operational and growth lessons, but for me, the real gems are when you get to see how Marc Benioff thinks. Another great example of Marc caring about the little touches that add up to a delightful customer experience. Marc used those lessons to create opportunities to impress and delight customers, allowing Salesforce to keep winning more and more deals. A lot of the principles from Dale Carnegie’s How To Win Friends and Influence People are also on full display. Marc notes the importance of showing constant improvement and making people feel like they’ve picked the winner. I’ve seen it constantly recommended by entrepreneurs I respect, so I, Stay up to date! Just a moment while we sign you in to your Goodreads account. So he positioned Salesforce as the standard-bearer for the powerful, inevitable trend of SaaS and the consumerization of IT. He’s prioritized HR and recruiting, right from the beginning.

So he positioned himself as the leader of a new frontier: “the end of software.” And in so doing, pushed the boundaries of the SaaS industry into the mainstream. Marc knows that the most credible marketing you can create are customer references, and so generating them is an important part of the marketing function.

Start by marking “Behind the Clouds” as Want to Read: Error rating book. According to Benioff, the key to creating a truly successful company is not improving what has already been done; it’s about being bold enough to make dramatic changes. The loud sound of thunder is the laughter of the cloud. When recruiting and interviewing, Marc favors an approach where you intentionally put meaningful hurdles in your hiring process. This book is not yet featured on Listopia. Marc thinks that if he just positioned Salesforce as a company that does really great sales force automation and CRM, the company wouldn’t be where it is today. Not only was it a different era in tech; Marc was a millionaire when he founded Salesforce, had a super deep network of Tier 1A talent at his disposal, picked the right wave to ride, and timed it perfectly. Goodreads helps you keep track of books you want to read. Marc takes a page from Steve Jobs and obsesses about the details of how things are perceived. The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”.

It’s easy to fall into the trap of “successful person did X, therefore I must do that thing too.” It’s like saying, “Steve Jobs went to India early in his career. This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. The point is to use some kind of management framework that every single person in your entire company uses. I didn’t know much about him before I read the book, but after a few chapters, it’s clear that he’s got a superpower: The soft, squishy, qualitative parts of company building.



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