In recent years Lawrence turned his attention to documentary making.

No Comments. All 150 seats in the House of Representatives and 40 of the seats in the 76-member Senate were up for election.

Mr Rudd's adviser Lachlan Harris said Mr Lawrence was the mastermind behind the successful 2007 Kevin 07 campaign. He was passionate to the core about progressive causes in which he believed. Mr Lawrence was responsible for other high-profile Labor campaigns - including Anna Bligh's 2009 Queensland state election campaign, and Jay Weatherill's Let's keep building South Australia 2014 state election campaign. Labor national secretary, George Wright, said in a statement that the ALP was shocked and saddened by the news of Lawrence's passing. "Therese and I have just heard this terrible news," the former prime minister said.

Mr Lawrence is survived by his wife, Caroline, his son, Tom and daughter Anna. The 60-year-old was diving off the coast of the island nation in the Indian ocean on Tuesday afternoon when he surfaced unconscious. 'Quite a bit of chaos': What happens if Biden wins and serves only one term?

Mr Harris said Mr Lawrence was the preeminent political ad maker of his time. Mr Lawrence was the executive producer of the documentary Ka-Ching!

Due to travel restrictions, he is currently based in Canberra. DFAT boss warns Beijing could use 'robust' China policy debate to portray Australia as 'intolerant', Labor MP in hospital after collapsing in Parliament during impassioned speech. Our prize is getting our lives back, Man arrested via cherry picker after standoff with police at Darwin CBD hotel, Queensland LNP costings promise billions in savings but don't cover the bulk of major election commitments, COVID-19 spells end of Adelaide 500 supercar race after 21 years, Is Trump going to win? "He was an incredibly smart, warm and human person," he said. Mr Lawrence, 60, was reportedly on a surfing holiday there when he passed away from unknown causes. He became a popular panelist on the ABC TV show Gruen Nation. "He was a very, very high level political strategist as well, so he made all of the ads but he did much more than just make the ads, he really helped shape the voice and the brand of the whole campaign," Mr Harris said.

It was all about the tale of simplicity as the other side of complexity, it was spot on.". Advertisement That was then. Kylie Minogue opens up about missing her family and recording an album during the pandemic, After the rains, there are many more zero-day disasters to come, Our modelling was slammed, but Melbourne did it. He also coined the The Sydney Morning Herald's slogan, "Independent. We've been watching key clues for five months. "It is a very, very sad day, he was also an incredibly nice, humble man, quick with a smile," he said.

He famously fulfilled a promise to Weatherill, made at 4.46pm on the eve of the South Australian election, that he would have that time tattooed on himself if Labor won. Sebelumnya, kita perlu mengenal terlebih dahulu seperti apa karakter Instagram itu. Neil Lawrence with his new surfboard in Santa Monica, Los Angeles.

The election featured a 39-day campaign, with 13.6 million Australians enrolled to vote. What is the US electoral college and how does it choose a president? He is survived by his wife Caroline, son Tom and daughter Anna. "Neil Lawrence will be remembered as a truly good man.". He humbly described himself as a "photographer, filmmaker, cook and dog walker", but his Kevin 07 campaign was credited with vaulting Labor into office after 11 years in opposition courtesy of the nation's first truly digital election campaign.

The Rise and Rise of the Pokies, which was scheduled to air on ABC in 2015. "I will always be indebted to him for his creativity in the 2007 election campaign where he was one of the few who was truly at the core of that campaign.

He was the founder of Lawrence Creative and was known for his advertising work for the Australian Labor Party. Neil Lawrence, the man who coined the slogan "Kevin 07" for Kevin Rudd's successful election campaign in 2007, has died while on a surfing holiday with his son in the Maldives. The ''Kevin 07'' campaign engaged young voters, exploited disaffection with a tired Coalition government and tapped into the innate optimism of the wider electorate. This service may include material from Agence France-Presse (AFP), APTN, Reuters, AAP, CNN and the BBC World Service which is copyright and cannot be reproduced. Neil was the driving force behind that magic.". "The term Kevin 07 came from Neil as well. ", Neil Lawrence designed the Kevin 07 advertising campaign.Credit:James Alcock, Labor leader Bill Shorten has called the death "devastating.". Neil Lawrence designed the Kevin 07 advertising campaign. But this isn't about books, it's a battle for democracy. "Our hearts go out to Caroline, Anna and Tom. "Kevin 07 is usually regarded as the first genuine social media campaign, it was a completely new way of talking to the public because social media was in its infancy," he said. Eryk Bagshaw is the China correspondent for The Sydney Morning Herald and The Age. After graduating from Melbourne University with degrees in politics, social work and psychology, Lawrence began work with Aboriginal youth affairs, a passion that would continue throughout his career. 07/04/2017.

"He also had about him a creativity that was unique. Kevin Rudd described Mr Lawrence's death as terrible news. Corporate heavyweights have described Lawrence as a rare entity in the advertising world, a man capable of both strategy and creativity, who understood dense corporate and political issues. Always.". "Politicians just weren't using social media before that, but Kevin 07 changed the approach to everything.". "This guy was a wonderful human being first and foremost. He could not be resuscitated.



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