Marc, along with other “activist” CEOs, managed to convince the Indiana legislature to remove the discriminatory aspects of the law. But few have taken the idea as far as Marc Benioff. The search for spiritual enlightenment is hardly an unfamiliar concept for Silicon Valley pioneers. He is a globally recognised technology visionary and philanthropist, and has campaigned widely on issues such as equal pay and equal rights.Â, 'Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfil a higher mission in the world.

Rather, the company’s most powerful engine was that decision we made in 1999 to orient our culture around values.”.

According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. Marc believes that everyone - from the top executive to the new hire - should contribute to their communities with the same passion they apply to building their companies and careers. “Gone are the days when companies can recruit and retain top talent without upholding a commitment to values,” Marc writes. ', 'Marc Benioff is a champion in more ways than one! By clicking 'Sign me up' I confirm that I'd like to receive updates, special offers, including partner offers, and other information from Simon & Schuster Inc. and the Simon & Schuster family of companies. And people are already talking about it: “Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”— Richard Branson, founder of the Virgin Group, author and philanthropist To learn more, visit our Privacy Statement. communications regarding Salesforce products, services, and events.

Staff might have welcomed longer paid holidays more than paid volunteering leave.

I understand I can change my preference through my account settings or unsubscribe directly from any marketing communications at any time. Marc’s powerful and poignant stories of leadership remind each of us what we can achieve when we abandon "business as usual" and make our values the driving force of our work. But I think you’ll find that Trailblazer really brings the story of Salesforce and Marc’s personal journey to life. Get a glimpse at why Salesforce Chairman and Co-CEO Marc Benioff believes that changing the world is everybody’s business.

As Marc’s co-author, I’ll concede upfront that I have a biased view.

“I believe that a company’s prosperity and ability to discover the right path is inextricably tied to how actively its employees embrace its values and make them the anchor for everything they do.”.

Langley has also been a TV news commentator, a corporate attorney, and a bestselling author.

He has installed mindfulness rooms on every floor, provided baristas producing gourmet coffee, offered paid time off for staff volunteering, and appointed a chief ethical and humane use officer. All rights reserved. The first is when he describes his ‘proper’ job title as being CAO - Chief Answering Officer - for Salesforce, a nice turn of phrase that points to the importance of transparency and openness that is hardwired into the corporate DNA. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. He explains potentially risky communication practices, including livestreaming executive off-site meetings to all staff; launching Chatter, an internal social network that became a vehicle for staff grievances; and sharing problems with customers. I was truly inspired by his example of how values like trust, inclusion and giving back are the foundation of successful businesses and careers. Trailblazer lays out a model for a winning culture where everyone has an equal opportunity to have their voice heard.

There are two titles afforded to Marc Benioff in his new book -Trailblazer: The Power of Business as the Greatest Platform for Change - that are both telling.

A few weeks ago, the Business Roundtable, an association of CEOs from leading U.S. companies (including Salesforce), published a new statement on the purpose of a corporation. So please join the conversation — along with Branson, Goodall, Dalio, and King — by telling us what Trailblazer means to you. In Trailblazer, Marc Benioff, one of the most successful and enlightened business leaders, reminds us of our responsibilities to our stakeholders, laying out a clear path for how business and technology can help build a better future for us all.

Yes, I would like to receive the Salesforce Weekly Brief as well as marketing By creating a company rooted in trust, Marc explores how companies can nurture a value-based culture to become powerful platforms for change.

Get the latest stories from The 360 Blog, every week. ', ‘Words like value, profit and loss are turned on their head by Marc in this pioneering guidebook. Value comes from values – who profits, who loses?

Marc and I can’t wait to hear from you once you have Trailblazer in your hands or on your screens! Trailblazer is a guidebook to help leaders, employees and customers to prepare for the next phase of global capitalism: the arrival of business for good. However, the former registered Republican-turned-independent scarcely dwells on the development of his views of progressive social causes.

It is a must-read book for every leader who is purpose driven. Many years ago at a previous company, I used Salesforce so it was fascinating to hear these behind the scenes stories from the founder and CEO of this corporation.

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