Online Marketing Made Easy with Amy Porterfield, Drag & drop your files so we can make improvements.  118,29 zł, 94,37 zł Interestingly, whenever a picture of a face came up, the baby stared at it much longer (up to twice as long) than at the other pictures. Lust is what we feel when we anticipate a pleasure; it also makes us act irrationally. Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation" is a legendary adperson's take on how to get people interested in you, your products, or your services. Just like the peacock, we desire and aim to attract others by fascinating them. ). Sally Hogshead believes the greatest value you can add is to become more of yourself. To see what your friends thought of this book, I read the first 100 pages and the last 50. Sometimes the idea of "fascination" is a bit too broad, but I really did enjoy taking the f-score test (primary trigger: alarm; secondary: trust; dormant trigger: mystique). A "hogshead" is a barrel that holds 62 gallons. This also means you’ll have to accept that you won’t please everyone. Highly enjoyable look at what has grabbed people through the ages. This book might be more useful for someone else, but it didn't really have much that I could use for my particular business. Fascination is the most powerful way to capture an audience and influence behavior. Why do women pay more to be fascinating than they spend on food and clothes? The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. Sally created The Fascinate® test, the world’s first personal brand test, measuring your most fascinating and impressive qualities. Brush your teeth, comb your hair, smile, dress re, Opened this book expecting to be enamored by the secrets to transform my brands to Pied pipers and their armies of crazed zombies. Unless this is the last book on earth and you've got 3 hours of your precious life to kill, then yeah, go for it, I listened to the audiobook version (with Sally Hogshead herself reading), and it was solid -- although I have to admit that I'm probably biased considering I work in marketing. To execute your ideas, you must convince others and establish specific goals. By 24, she was the most award-winning copywriter in the U.S.  And at 27, she’d opened her first ad agency, in Los Angeles. We are fascinated by things that threaten or alarm us.

Brush your teeth, comb your hair, smile, dress revealingly, conceal your farts, eat kale and scream at the edge of a cliff!  115,79 zł, 221,44 zł

94,37 zł Not sure if I'll implement her system but it was refreshing. The Book Depository Ltd.UK. Super interesting, a bit scarring, thought provoking, and fraught with ethical dilemmas. If you like something, "you are fascinated".

We’ve all been fascinated by something: a piece of music, a meteor shower, an intelligent and beautiful person. “Fascination takes many forms, but all tap into instinctive triggers, such as the need to hunt, to control, to feel secure, to nurture and be nurtured. Goodreads helps you keep track of books you want to read. Love Sally Hogshead's framework of understanding people's perceptions about you. Certainly I unde. The author presented really good material on the key trigger which includes: lust, mystic, vice, trust, alarm, prestige, and power. , Fascinate: Your 7 Triggers to Persuasion and Captivation, (

We use cookies and similar tools, including those used by approved third parties (collectively, "cookies") for the purposes described below.You can learn more about how we (plus approved third parties) use cookies and how to change your settings by visiting the Cookies notice. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. Refresh and try again. Sally Hogshead is an advertising expert who has appeared various times on NBC’s Today Show and is a frequent contributor to The New York Times. The peacock’s colorful fan is noticed and judged by the peahen, and the most impressive fan – the one which fascinates her – will belong to the peacock that will father her peachicks. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. Amazing look into the concepts behind standing out in a world where blending in seems almost unavoidable. Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Flirting, for example, is a universal and innate ability to fascinate others. Sally is one of only 182 current professional speakers to have been inducted into Speaker Hall of Fame-- the industry’s highest award for professional excellence. If you love something, "you are fascinated". Os 7 Segredos Para Cativar o Mundo a Sua Volta, Zafascynuj ich 7 metod na skuteczną perswazję i wzbudzanie zachwytu. chat tools) that might be of interest to you. At 20%, i paused and used my phone to check my Twitter feed. Sometimes the idea of "fascination" is a bit too broad, but I really did enjoy taking the f-score test (primary trigger: alarm; secondary: trust; dormant trigger: mystique). Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation" is a legendary adperson's take on how to get people interested in you, your products, or your services. Also the informations and examples giving are just CLISHY. She clearly knows her stuff. It's like one of those motivational speakers asking you to transform your lives by taking 7 simple steps every day! Sign up now to learn and grow every day with the key ideas from top nonfiction and podcasts in 15 minutes. currency or language preferences), and display features, products and services (e.g. Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. By continuing you indicate that you've read and agree to our. In Fascinate, author Sally Hogshead helps us realize our potential for fascination. Let us know what’s wrong with this preview of, Published This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. These “seven triggers of fascination” can help you to increase the odds of success, both in your personal life and in business. But that’s not to say the book lacks useful information. She began to see specific and interesting patterns that all centered on one element: fascination. Her online fascination assessment and corresponding books are a must for anyone interested in brand (again, for an organization or a person). Fascination is the most powerful way to capture an audience and influence behavior. Sally Hogshead touches on that point very clearly in her book “Fascinate: Your 7 Triggers to Persuasion and Captivation” that I read for BetterBookClub.com. It gives great insight into the how's and why's of our fascinations with various things, why it seems so many random products have near-naked women draped all over them, and why some companies don't want to appear accessible to the hoi polloi.



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